Episode Summary

In this episode of QueerHustle, Michelle sits down with animal lover and nomadic entrepreneur, Sam Hernandez. Sam is the Founder of The Money Institute, an organization that empowers the LGBTQIA+ community to eliminate debt, save thousands and live their best lives. Michelle and Sam discuss reworking our mindset towards money, the value of accountability and being authentic and the choice Sam made to focus her efforts on serving the queer community.


What we covered

00:41– Introducing today’s guest, Sam Hernandez, who speaks to the work she does as a money coach

03:05 – The value of coaching and the importance of accountability

04:15 – Reworking our money mindset and reversing the stigma of greed around money

06:34 – The importance of knowing your worth and trusting yourself as an entrepreneur

08:38 – Sam talks about how she’s invested in herself

10:26 – Michelle takes a moment to thank today’s sponsor, BGSD Strategies

10:47 – What Sam was thinking starting a business at the beginning of a pandemic

12:11 – Sam shares her commitment to helping the queer community – specifically lesbians – take control of their money

14:24 – Sam and Michelle talk about privilege

16:11 – How Sam helps her clients to navigate their finances

18:01 – Sam and Michelle talk about identity and being authentic

21:02 – Advice Sam would give to hesitant aspiring entrepreneurs


Tweetable Quotes

“Working with another coach gave me the confidence that I could do it and the accountability to actually do it. A lot of times coaching just comes down to accountability.” Share on X “It’s about reworking that mindset; it’s not about greed. I’m not trying to be a billionaire. I just want to live comfortably and I want to be able to travel the world with my dog and run my business and sustain that lifestyle.” Share on X “People don’t value themselves enough is what I’ve found. Even starting my own entrepreneurial journey, I was very scared to charge my worth. I was very timid to even charge period, because I was asking, ‘What value can I really bring? Am I good enough… Share on X “Since I started my last March I’ve invested thirteen thousand dollars in myself doing courses, working with other coaches. And I don’t see that as a waste of money or money lost or debt. It’s all investments that have gotten me to where I am.” Share on X “It was just crazy to me the correlation that I had found between the coming out journey and my finances. And I just wanted to share it with everyone out there so they don’t feel like they’re alone.” Share on X “Many of my clients are in a situation that they’re making enough to live off of and be able to save or pay off their debt, but they’re still in the stage of emotional spending and not being able to control their spending habits. That’s the first thing… Share on X “I personally believe that sexuality is fluid. So most people might be gay and now they’re allowed to be and it’s not so looked down upon.” Share on X


Links Mentioned

BGSD Strategies Website

Sam’s Website

Sam’s Instagram

Sam’s Facebook

Sam’s Email

Michelle’s Website


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