VIRTUAL | JUNE 13, 2025 | 11:00 am - 6:00 pm EST/8:00 am - 3:00 pm pst
BRANDING YOUR POLITICAL BUSINESS
Your business is so much more than a “consulting firm.” Let’s put together the brand strategy that will ensure you stand out from the crowd!
The Market is Louder, Faster, and More Competitive Than Ever Imagined
Before the next cycle, consider...
What worked last year might not work tomorrow
The market’s shifting. Your competition is leveling up
And if your brand isn’t evolving, it’s getting left behind
Whether you’re just starting or years into your business, it’s time to get real.
Does your brand actually stand out—or is it just...fine?
If your message sounds like everyone else’s...
If your brand doesn’t grab people…
If you’ve been coasting on “good enough”—
That’s a problem.
Because “fine” doesn’t survive in a crowded market.
It gets ignored. Skipped. Forgotten.
Now’s the moment to fix it—with strategy.
COACHED BY
MICHELLE COYLE
Michelle is co-founder and CEO of the Political Business Institute and the political industry’s foremost expert in the business of politics. She is passionate about helping political industry business owners grow profitable and impactful businesses while maintaining their health and sanity. With over two decades of experience as a political consultant, business growth strategist, and executive coach under her belt, Michelle knows how to expertly guide political industry entrepreneurs to unlock business success and personal fulfillment. Michelle earned her MBA from the Tuck School of Business at Dartmouth. She is also certified by the Association of Integrative Psychology as a Master Practitioner and Trainer of Hypnosis, Mental & Emotional Release, and NeuroLinguistic Programming, and by the Spiral School of Awakening as an Emotional Clearing Practitioner and a Spiral Practitioner.
designer
KYLE DUNAWAY
Kyle Dunaway is the President and Creative Director of Minute Mail Political, a direct mail and creative firm that provides quick, high-quality, and effective mail solutions for campaigns and organizations. Since 2010, Kyle has worked as a graphic designer, copywriter, creative director, and strategist for multiple political consulting firms, as well as an outside creative consultant for more than a dozen others. Over his career, he has led mail programs for thousands of campaigns, producing more than 10,000 mail designs, delivering 150 million pieces of mail, and creating thousands of campaign logos. His work spans from local races and issue advocacy campaigns to U.S. Senate and Presidential efforts.
What You Get
Complete Brand Strategy Reset
Custom Strategy to Launch the Campaign Season
Pricing & Packaging Analysis
Updated Visual Branding Elements
Refresh YOUR Strategy for 2025
for only $995
FAQ's
Who is this workshop for?
This workshop is for political consultants, agencies, firms, and service providers who want to sharpen their brand strategy. Whether you're launching a new business, merging with another, or just feeling outdated — this is for you.
What is included?
A full-day virtual workshop (10 AM–4 PM EST)
Custom brand strategy
Personalized pricing & packaging review
Strategic roadmap to launch your refreshed brand
Updated visual branding elements
Will I leave with a complete brand?
You’ll leave with a crystal-clear brand strategy, a fresh new logo, and a plan to refine your offerings and messaging. It's everything you need to rebrand with purpose and confidence.
What if I’m not sure I need a rebrand?
If you're unsure how you're positioned, not attracting ideal clients, or simply not standing out — it’s time. This workshop gives you the tools to assess and realign your brand for growth.